Job Description
Job Title: Senior Manager – Growth Marketing Classification: Exempt (Salaried)
Reports to: Head of Consumer Marketing
Manager – Growth Marketing (Paid Social, Search Ads, SEO & Web Optimization) About inKind inKind is a fintech platform that provides interest‑free capital to independent restaurants and hospitality groups, helping them thrive while enhancing guest experiences. Founded in Austin, Texas, inKind supports restaurant operators nationwide and engages diners through its unique financing and dining credits model.
Role summary: We are seeking a Senior Manager of Growth Marketing to lead our user acquisition and retention programs. You will own all paid social, search ads, SEO and web optimization efforts, partnering with cross‑functional teams to drive brand awareness and revenue growth. You will combine analytical rigor with creative experimentation—analyzing performance data, testing new strategies and optimizing user journeys across the funnel.
Key responsibilities: - Own and optimize growth channels. Manage digital marketing channels including paid social, paid search, display and retargeting, while guiding their performance across the funnel. Define channel strategy, budget allocation and measurement to maximize ROI.
- SEO & SEM leadership. Develop and execute a comprehensive SEO strategy for inKind's websites: conduct keyword research, on‑page optimization and link building; monitor search rankings; and collaborate with content teams to ensure content is optimized. Lead SEM campaigns by managing paid search accounts, experimenting with new keywords and continually testing copy and landing pages.
- Website & conversion optimization. Oversee website performance and conversion rate optimization (CRO) initiatives, including A/B testing, landing page development, and funnel analysis. Partner with engineering and design to improve site speed, usability and conversion paths.
- Campaign analysis and reporting. Forecast, measure and analyze digital campaign performance; report on key metrics and use insights to refine strategies. Identify growth opportunities and make data‑driven recommendations for optimization.
- Cross‑functional collaboration. Work closely with product, sales, design and data teams to ensure campaigns are aligned with product launches and revenue goals. Educate internal stakeholders on marketing initiatives and share insights regularly.
- Experimentation & innovation. Run continuous A/B tests across channels and creative assets to identify high‑performing tactics. Stay current on industry trends and emerging platforms, proposing new growth initiatives and AI‑enabled marketing tools to keep inKind at the forefront of digital innovation.
Minimum qualifications: - 5+ years of experience in growth marketing, digital marketing or performance marketing with a track record of driving user acquisition and revenue growth.
- Deep expertise in paid social and paid search advertising, including campaign setup, bid management and creative testing.
- Strong knowledge of SEO and SEM techniques (keyword research, on‑page/off‑page SEO, paid search optimization).
- Familiarity with web analytics tools and marketing automation platforms; ability to interpret data and present insights to non‑technical stakeholders.
- Experience with website optimization and CRO, including A/B testing and landing‑page development
- Proven ability to manage budgets and forecast performance across multiple channels.
- Excellent communication and cross‑functional collaboration skills; ability to influence stakeholders and clearly articulate strategy.
- Creative thinker who can develop innovative campaigns while maintaining a data‑driven approach.
- Bachelor's degree in marketing, business, communications or a related field.
- Strong stakeholder management up to executive level
Preferred qualifications: - Experience in fintech, hospitality or consumer‑facing startups.
- Knowledge of AI‑powered marketing tools or experience with marketing automation platforms.
- Familiarity with conversion rate optimization frameworks (e.g., growth loops, funnel analytics).
Some of our Benefits: - Generous PTO and company holiday policy + company paid Short Term Disability
- 100% employer covered health and dental insurance for our direct employees (a set plan is covered, with higher tier healthcare coverage available at employee's additional cost; dependent coverage is at employee's cost); vision plan available at employee's additional cost
- Child Care Benefits and generous parental leave
- Dog-friendly workspace in a secure building with great views of downtown Austin
- Daily lunches and snacks
Salary :
- $125,000 - $135,000 + Benefits
inKind is an Equal Opportunity Employer. We believe that diversity is vital to inKind's ability to provide our clients with the best recommendations and are committed to fostering a varied and inclusive work environment. Your race, color, ancestry, religion, gender, gender identity, national origin, sexual orientation, age, marital status, disability status, veteran status, or any other protected category have no bearing on our hiring decisions. Read our Privacy Policy.
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